Our own moment of truth came in 1998. That year, an art director, an architect and a strategist joined forces to tackle a corporate identity programme of a scale and complexity that would have stretched the skills and resources of Europe’s most established brand agencies. The three shared a vision for a new kind of consultancy, one that could apply strategy and design to reinvigorate their client at the time, Scandinavian Airlines, and many others to come. A creative space where collaborations with a wider range of designers and specialists from other disciplines could give brands prominent presence in new and powerful places.
With an unswerving curiosity into human behaviour and an openness to the world around us, we uncover user and business needs. Insights that always form the starting point for our strategic and creative work.
We believe in the power of strong ideas that make a real difference. Ideas based on truth, not triviality, that are simple and intuitive enough to direct positive, permanent change and transform brands into powerful and valuable assets. Our work is all about moments of truth and long-lasting impact.
A holistic approachIt´s the sum of all interactions that constitute the experience of a brand. We therefore need to understand the entire brand ecosphere and anticipate future needs among the intended users, to be able to cater for seamless interactions across all touchpoints.
By staying firmly connected to the brand’s soul and reason to be, we develop unique and ownable brand experiences that are relevant, immediate and engaging.
The world constantly changes and evolves, and so must brands to stay relevant. We believe in building for flexibility and scalability to enable innovation in a fast changing and dynamic world. But at the same time endurance and consistency with a timeless approach.